I am 'Damola Olofinlua
Writer, Editor, Publicist & Marketing Communications Strategist
I have a background in creative writing. Poetry is my rock. But through the years, I have learnt other forms of content creation and delved deeper into copywriting while mastering the full gamut of marketing communications (marcomms).
In the past 14 years in marcomms, I have had a lot of “darlings.” I have loved some more than others. Of them all, my heart and time have serviced more of copywriting, ghost-writing, UX writing, book publications management, public relations (PR), editing, media relations, search engine optimisation, brand management and product marketing.
I have edited some really great books—fiction and non-fiction—by authors across the world.
Sometimes, I express my thoughts in written words.
I have also worked in diverse capacities with leading personal and corporate brands in various industries covering Technology/SaaS (SystemSpecs Group – Remita, Human Manager, Paylink, FundACause; Tranter IT; IOT Africa; BullseyeDMP), the Academia (School of Media and Communication, Pan-Atlantic University), Publishing (Parresia Publishers, Paperworth Books, Narrative Landscape), Media (234NEXT, YNaija, The Spark, Island Explorer Magazine), NGO/Art (Splendid Literature and Culture Foundation, PulpFaction Club), among others.
While at the Pan Atlantic University, as Project Manager and Research Assistant to Dr. Richard Ikiebe, I produced a critical publication, Nigerian Media Leaders: Voice beyond the Newsroom [Volumes 1 &2], a book that comprehensively chronicles the Nigerian media from independence till 2010. The publications featured interviews with about 100 foremost Nigerian journalists in print, electronic, and online.
I love to add value to brands, especially by bringing to the fore my knowledge and experience in maximising communications for growth through various channels – digital and offline.
In these years, I have helped individuals and organisations to:
- Increase their brand value and valuation,
- Boost profit margins through marketing their products and services, and
- Improve the brand perception of their executives within and outside their primary industries
Need to enjoy any of these benefits? Let’s chat.
What I Do
Copyedited the Caine Prize shortlisted novel, The Whispering Trees by Abubakar Idris Ibrahim and Excuse Me! by Victor Ehikhamenor .
Managed the Media75 Project for the Pan-Atlantic University and produced Nigerian Media Leaders Voices (1 & 2) and multiple audio-visual materials.
Managed Michael Afenfia, got him a traditional publishing deal with Masobe for The Mechanics of Yenagoa